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Many businesses are now looking at their marketing budget and deciding where best to invest their marketing budget. Websites are now considered to be a number one priority and the on-going maintenance of the website now also features on company business plans. A website makes information available about your products or services 24 hours a day, 7 days a week and 365 days a week.
You may have spent a considerable amount of time and money making your website focussed and attractive with good content, however, is it ‘search engine-friendly’? To attract visitors, it is worth improving your site’s ranking in search engine results.
Following are SEO (Search Engine Optimization) strategies and tips:
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Include a page title and a concise description for each webpage.
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Assign keywords related to the content of the webpage. Use the Google Keyword Tool to get new keyword ideas. It allows you to enter a few descriptive words or phrases, or type in your website's URL. https://adwords.google.co.uk/select/KeywordToolExternal Keyword Tool.
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Reference links to website’s that contain more information about your industry and where possible, ask the associated industry web sites to include a link back to your web site. Why not list up to 10 related web sites, visitors may bookmark your site as a result.
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Domain name strategies – it should be easy to type, memorable and by location if relevant.
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The main body text or copy of each page is crucial. It is worth taking time to write engaging content and ensuring your chosen keywords are well represented in the body text.
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Keep the content fresh, however, don’t update it too often as this may affect the ranking.
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Create a Sitemap listing the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal search process.
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Test and measure visits. Which pages get the most visits? Do certain pages need changing? Reference details on Google Analytics.
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Google Analytics
Google Analytics allows you to track statistics relating to your website namely:
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Number of visitors to your website
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How they reached your site, via referral sites (this will help you to determine if it is worth continuing to advertise on a particular web directory), Google search or entered your website directly
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Approximate location of visitors
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How long they spent visiting your site and which pages were viewed
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The statistics can be saved to a .pdf file
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It is easy to implement. All you need to do is paste the Google Analytics tracking code into each webpage on your website and tracking begins immediately. More information can be found on http://www.google.com/analytics/features.html.
Optimizing your Website for Search Engines